diff --git a/CHANGELOG.md b/CHANGELOG.md
index d039768b..9304a9f5 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -11,6 +11,7 @@
 * adds scroll position reset on location change (issue #279)
 * adds "hide if 403" option
 * fixes QR code URI origin (issue #287)
+* adds Google UA support
 * extends selectable icon sizes (adds 128px, 192px, 256px, 384px)
 * updates H5BP to 4.3.0
 * updates jQuery to 2.1.1
diff --git a/src/_h5ai/client/js/inc/ext/google-analytics.js b/src/_h5ai/client/js/inc/ext/google-analytics.js
index 7238d855..e9d4cfe3 100644
--- a/src/_h5ai/client/js/inc/ext/google-analytics.js
+++ b/src/_h5ai/client/js/inc/ext/google-analytics.js
@@ -1,10 +1,10 @@
 
-modulejs.define('ext/google-analytics', ['_', 'core/settings'], function (_, allsettings) {
+modulejs.define('ext/google-analytics-ga', ['_', 'core/settings'], function (_, allsettings) {
 
 	var settings = _.extend({
 			enabled: false,
 			gaq: []
-		}, allsettings['google-analytics']),
+		}, allsettings['google-analytics-ga']),
 
 		init = function () {
 
@@ -14,10 +14,10 @@ modulejs.define('ext/google-analytics', ['_', 'core/settings'], function (_, all
 
 			window._gaq = settings.gaq;
 
-			var strScript = 'script',
+			var scriptLiteral = 'script',
 				doc = document,
-				newScriptTag = doc.createElement(strScript),
-				firstScriptTag = doc.getElementsByTagName(strScript)[0];
+				newScriptTag = doc.createElement(scriptLiteral),
+				firstScriptTag = doc.getElementsByTagName(scriptLiteral)[0];
 
 			newScriptTag.async = true;
 			newScriptTag.src = ('https:' === location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
@@ -26,3 +26,44 @@ modulejs.define('ext/google-analytics', ['_', 'core/settings'], function (_, all
 
 	init();
 });
+
+
+modulejs.define('ext/google-analytics-ua', ['_', 'core/settings'], function (_, allsettings) {
+
+	var settings = _.extend({
+			enabled: false,
+			calls: []
+		}, allsettings['google-analytics-ua']),
+
+		init = function () {
+
+			if (!settings.enabled) {
+				return;
+			}
+
+			var win = window,
+				doc = document,
+				scriptLiteral = 'script',
+				id = 'ga',
+				el, firstScriptElement;
+
+			win.GoogleAnalyticsObject = id;
+			win[id] = win[id] || function () {
+				(win[id].q = win[id].q || []).push(arguments);
+			};
+			win[id].l = 1 * new Date();
+
+			el = doc.createElement(scriptLiteral);
+			el.async = true;
+			el.src = '//www.google-analytics.com/analytics.js';
+
+			firstScriptElement = doc.getElementsByTagName(scriptLiteral)[0];
+			firstScriptElement.parentNode.insertBefore(el, firstScriptElement);
+
+			_.each(settings.calls, function (call) {
+				win[id].apply(win, call);
+			});
+		};
+
+	init();
+});
diff --git a/src/_h5ai/conf/options.json b/src/_h5ai/conf/options.json
index da698f23..52e2ea5e 100644
--- a/src/_h5ai/conf/options.json
+++ b/src/_h5ai/conf/options.json
@@ -159,13 +159,29 @@ Options
 		["_trackPageLoadTime"]
 	]
 
-	see: http://support.google.com/googleanalytics/bin/topic.py?hl=en&topic=27612
+	see: https://developers.google.com/analytics/devguides/collection/gajs/
 	*/
-	"google-analytics": {
+	"google-analytics-ga": {
 		"enabled": false,
 		"gaq": []
 	},
 
+	/*
+	Adds Google Universial Analytics asynchronous tracking code.
+
+	for example:
+	"calls": [
+		['create', 'UA-XXXX-Y', 'auto'],
+		['send', 'pageview']
+	]
+
+	see: https://developers.google.com/analytics/devguides/collection/analyticsjs/
+	*/
+	"google-analytics-ua": {
+		"enabled": false,
+		"calls": []
+	},
+
 	/*
 	Localization, for example "en", "de" etc. - see "_h5ai/conf/l10n" folder for
 	possible values. Adjust it to your needs. If lang is not found