diff --git a/README.md b/README.md
index ec34835a..ed76da4c 100644
--- a/README.md
+++ b/README.md
@@ -96,7 +96,7 @@ By default it does everything but you can disable or tweak [individual options](
 The archiving is additive so you can schedule `./archive` to [run regularly](https://github.com/pirate/ArchiveBox/wiki/Scheduled-Archiving) and pull new links into the index.
 All the saved content is static and indexed with JSON files, so it lives forever & is easily parseable, it requires no always-running backend.
 
-# Background & Motivation
+## Background & Motivation
 
 Vast treasure troves of knowledge are lost every day on the internet to link rot.  As a society, we have an imperative to preserve some important parts of that treasure, just like we preserve our books, paintings, and music in physical libraries long after the originals go out of print or fade into obscurity.